What role do explainer videos play in your video marketing strategy?

The funnel

What role do explainer videos play in your video marketing strategy?

What role do explainer videos play in your video marketing strategy? 1920 1080 Zoaring

You don’t have to follow digital marketing trends 2017 or be an experienced business executive in order to see that the interaction between companies and their customers has changed significantly in the last decade. The variety of products and services has never been wider, and the interaction with brands now take place primarily online.

Explainer videos are a niche segment in video marketing, a modern take on engaging with your target audience. It can be used by any company regardless of its size, the industry it operates in, the budget for implementing the video marketing strategy, etc. Explainer videos can easily be used for improving both communicating externally (customers, partners, members) and internally (i.e. employees).

But what role do explainer videos play in your video marketing strategy?

The customer's process

Greater publicity

When it comes to your video marketing strategies, your success mainly depends on the quality of the content and your dedication – rather than the size of the investment, as it is in traditional marketing. Scribe video for business is a perfect way of presenting your product or service on social media, which has become an integral part of any digital marketing strategy. There are countless examples when a scribe video has gone viral and taken the digital world by storm. 

Cost efficiency

Traditional marketing such as TV advertising, radio spots and magazine ads are extremely costly. With a business scribe video, as an example, you can make a global footprint at a reasonable cost. There are different options for scribe video production — DIY animation platforms, freelancers, video production company, etc.

Brand development

Unlike traditional marketing, online marketing tools such as scribe videos add value to your brand. This kind of quality content brings clarity and simplifies complex notions while satisfying the needs and interests of the target audience.

Interaction with target audience

Traditional marketing methods do not allow much interaction with the target audience. Scribe videos shared on company’s website and social media can be liked, shared and commented on, providing you with valuable feedback.

Data and results

The return on investment for innovative digital marketing can easily be measured. You can easily check how many people viewed the scribe video, how many times it has been liked and shared. In addition, all data can be tracked in real-time at the touch of a button.

All in all, traditional marketing efforts lay ground and support digital marketing tools. Instead of taking the ‘all or nothing’ approach, it may be more efficient to take a multi-channel strategy and take advantage of the unique benefits of both worlds. However, any business that is unable to adapt to the new era of digital technology — where scribe videos have earned its solid place, will inevitably fail to succeed in the long run.