How to explain a complex idea: Case study “Kreftforeningen”


How to explain a complex idea: Case study “Kreftforeningen”

How to explain a complex idea: Case study “Kreftforeningen” 1920 1080 Zoaring

Kreftforeningen (The Norwegian Cancer Society) is one of the largest organisations in Norway representing those, who have been affected by cancer. In 2015, the organisation had 113 000 members, 25 000 volunteers and 190 employees dedicated to supporting those affected by the disease and promoting cancer prevention.

Cancer caused by smoking is an ongoing topic and Kreftforeningen is constantly working on research, preventive measures, information, support, advice and lobbying on this subject. In February 2017, as part of the “The fight against smoking: The definition of win-win” campaign, Kreftforeningen decided to make an explanatory scribe video that would shine the light on the consequences of smoking and the necessity to strengthen preventive measure for smoking-related cancer. The main challenge in making this video scribe was that the copywriters had to explain a complex idea with many facts in an engaging and easy way. 

 To find out more about the specifics of the pre-production, production and post-production processes of the scribe video for the Norwegian Cancer Society, download the presentation below. The case study reveals the method and techniques that the copywriter used in order to achieved the objectives described above. 

Download Case Study