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Social case study

May 25, 2018

Tips for Facebook: How to promote your explainer video?

Many things impact the success of your Facebook video campaign. Of course, your content has to be presented in an easy and engaging way. Explainer videos are an excellent tool to achieve this first goal. Whatever the content, it's useful to follow the standard 20/80 rule — spend 20% of your...

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January 24, 2018

Illustrator Jens Flesjå: The craftsman

«I've never been after the credentials. I draw and paint. I have no relation to the concept of being an artist. In that sense, I'm closer to a craftsman than an artist."

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August 30, 2017

How to simplify information: The Zoaring Style

In our eyes, scribe videos are a communication tool. It is the final result of cooperation with our customers. Whereas, simplicity and engagement are the main objectives in creating a scribe video that can be used for presenting a product or service, strengthening a brand, building a strong...

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June 23, 2017

Environmental explainer video: "REMA 1000 Palm oil" Case study

REMA 1000 is a multinational supermarket chain with more than 440 supermarkets in Scandinavia. The chain has a strong corporate social responsibility policy, which focuses on sustainability and environmentally friendly solutions to manufacturing and selecting products for its stores.  

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June 7, 2017

How to explain a complex idea: Case study "Kreftforeningen"

Kreftforeningen (The Norwegian Cancer Society) is one of the largest organisations in Norway representing those, who have been affected by cancer. In 2015, the organisation had 113 000 members, 25 000 volunteers and 190 employees dedicated to supporting those affected by the disease and...

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June 7, 2017

Business storytelling technique: The art of subtraction

The Zoaring team is an expert at business storytelling via scribe videos — subtracting the most relevant pieces of information and making it understandable to a wide range of audiences. But what skills and mindset do you need to simplify information for scribe videos for business?

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June 7, 2017

What role do scribe videos play in digital marketing?

You don’t have to follow digital marketing trends 2017 or be an experienced business executive in order to see that the interaction between companies and their customers has changed significantly in the last decade. The variety of products and services has never been wider, and the interaction...

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June 7, 2017

Sales and marketing through social media — are you good at it?

We don't need to travel more than 10 years back in time to see a completely different world of communication. If you wanted to reach a big audience with your message, you had to use mass media such as TV, newspapers, magazines and radio. In most cases, using these platforms is expensive and...

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June 1, 2017

Explainer scribe video: How much does it cost?

Different companies have different goals that they want to achieve with a explainer scribe video. Whether it's used for external or internal communication, it's important to remember that the scribe video will represent your brand and affect the viewer. When considering the company, which will...

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June 1, 2017

How to explain a complex idea that includes terminology: IVAR case study

One of the recent scribe videos that we made was for IVAR IKS, a company that constructs municipal facilities for water, wastewater, and general waste. The production of biogas is a complicated process that requires a lot of competence in such fields as environmental and waste management,...

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