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October 11, 2018

4 reasons to spend your 2018 communication budget on explainer videos

Every year you set up a budget for both external and internal communication, a financial plan for marketing your services and products that create value for your customers, and another one for improving communication within your company. You continuously evaluate your efforts, analyse the ROI...

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October 4, 2018

Public sector: Our 6 latest explainer videos

Explainer videos, whether scribe videos or animations, have proven to be very successful when explaining complex ideas, concepts or changes in the public sector. They are often used to present the work of governmental institutions, engage residents, and spread the word about public services. We...

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September 11, 2018

4 latest explainer videos focusing on smart city solutions

As technology evolves, cities are becoming smarter, more responsive, offering citizens a better quality of life. Smart city development touches upon various industries — traffic, healthcare, education, among others. Many of our customers are striving to provide city residents with better...

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August 23, 2018

5 latest explainer videos for the energy industry

At Zoaring, we have a broad client portfolio. We help many different companies simplify their message — startups, medium-sized businesses, big corporations,  and  of course, governmental institutions. Some of our customers are in the energy sector. These are often power-related businesses,...

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May 25, 2018

Tips for Facebook: How to promote your explainer video?

Many things impact the success of your Facebook video campaign. Of course, your content has to be easy to comprehend as well as presented in an easy and engaging way. Explainer videos are an excellent tool to achieve these goals. Whatever the content, it's useful to follow the standard 20/80...

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April 25, 2018

Preparing for ONS 2018: 7 tips for visual communication

Each company has its approach to preparing for ONS, one of the major energy exhibitions taking place August 26-30 in Stavanger. However, it's important to learn from each other, the good and the bad. Here is an overview of the good communication practices that you should keep in mind:

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January 24, 2018

Illustrator Jens Flesjå: The craftsman

«I've never been after the credentials. I draw and paint. I have no relation to the concept of being an artist. In that sense, I'm closer to a craftsman than an artist."

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August 30, 2017

How to simplify information with explainer video: The Zoaring Style

In our eyes, explainer videos are a communication tool. It is the final result of cooperation with our customers. Whereas, simplicity and engagement are the main objectives in creating an explainer video that can be used for presenting a product or service, strengthening a brand, building a...

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August 23, 2017

5 reasons why your company needs a marketing scribe video

On an average, the attention span online is 8 seconds, which is a second shorter than a goldfish. As a digital marketer, your main goal for these 8 seconds is to raise awareness of your brand and clarify the value of the product or service.

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July 25, 2017

Corporate explainer video: "Vince XL" Case study

Vince is a strong player on the M3 market with competence in M3 consulting, usability and architecture. The company was founded in 2010 by former senior consultants and developers, who have been working with M3 for decades. Vince's main aim is to transfer their business knowledge into value for...

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