<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=173976203136552&amp;ev=PageView&amp;noscript=1">

Company information

May 25, 2018

Tips for Facebook: How to promote your explainer video?

Many things impact the success of your Facebook video campaign. Of course, your content has to be presented in an easy and engaging way. Explainer videos are an excellent tool to achieve this first goal. Whatever the content, it's useful to follow the standard 20/80 rule — spend 20% of your...

Read More

April 25, 2018

Preparing for ONS 2018: 7 tips for visual communication

Each company has its approach to preparing for ONS, one of the major energy exhibitions taking place August 26-30 in Stavanger. However, it's important to learn from each other, the good and the bad. Here is an overview of the good communication practices that you should keep in mind:

Read More

January 24, 2018

Illustrator Jens Flesjå: The craftsman

«I've never been after the credentials. I draw and paint. I have no relation to the concept of being an artist. In that sense, I'm closer to a craftsman than an artist."

Read More

August 30, 2017

How to simplify information: The Zoaring Style

In our eyes, scribe videos are a communication tool. It is the final result of cooperation with our customers. Whereas, simplicity and engagement are the main objectives in creating a scribe video that can be used for presenting a product or service, strengthening a brand, building a strong...

Read More

August 23, 2017

5 reasons why your company needs a marketing scribe video

On an average, the attention span online is 8 seconds, which is a second shorter than a goldfish. As a digital marketer, your main goal for these 8 seconds is to raise awareness of your brand and clarify the value of the product or service.

Read More

July 25, 2017

Explanatory scribe video: "Vince XL" Case study

Vince is a strong player on the M3 market with competence in M3 consulting, usability and architecture. The company was founded in 2010 by former senior consultants and developers, who have been working with M3 for decades. Vince's main aim is to transfer their business knowledge into value for...

Read More

June 7, 2017

Business storytelling technique: The art of subtraction

The Zoaring team is an expert at business storytelling via scribe videos — subtracting the most relevant pieces of information and making it understandable to a wide range of audiences. But what skills and mindset do you need to simplify information for scribe videos for business?

Read More

June 7, 2017

What role do scribe videos play in digital marketing?

You don’t have to follow digital marketing trends 2017 or be an experienced business executive in order to see that the interaction between companies and their customers has changed significantly in the last decade. The variety of products and services has never been wider, and the interaction...

Read More

June 7, 2017

Company explainer video: "Kartverket" Case study

In Norway most people have heard about Kartverket. At the same time — a lot of people don't really know what it is they actually do, and how their work affects us in our daily lives. They had a PowerPoint presentation that tried to explain what Kartverket is all about, but it was long and not...

Read More

June 7, 2017

Sales and marketing through social media — are you good at it?

We don't need to travel more than 10 years back in time to see a completely different world of communication. If you wanted to reach a big audience with your message, you had to use mass media such as TV, newspapers, magazines and radio. In most cases, using these platforms is expensive and...

Read More

SUBSCRIBE TO THE ZOARING BLOG