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Company culture

December 14, 2018

LinkedIn video ads: Short guide on how to promote your video

Videos prevail in your Facebook and Instagram feed and for a good reason — the audience loves them. It was only a matter of time before LinkedIn would introduce native video to this social network.

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October 30, 2018

Healthcare: Zoaring's 6 latest explainer videos

The healthcare industry often has to raise difficult topics. Therefore, marketing material is often overloaded with statistics and dry facts that lack a human elementSuch content should not only educate the public but also resonate with the audience and presents evidence-based information in a...

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October 11, 2018

4 reasons to spend your 2018 communication budget on explainer videos

Every year you set up a budget for both external and internal communication, a financial plan for marketing your services and products that create value for your customers, and another one for improving communication within your company. You continuously evaluate your efforts, analyse the ROI...

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October 4, 2018

Public sector: Our 6 latest explainer videos

Explainer videos, whether scribe videos or animations, have proven to be very successful when explaining complex ideas, concepts or changes in the public sector. They are often used to present the work of governmental institutions, engage residents, and spread the word about public services. We...

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May 25, 2018

Tips for Facebook: How to promote your explainer video?

Many things impact the success of your Facebook video campaign. Of course, your content has to be easy to comprehend as well as presented in an easy and engaging way. Explainer videos are an excellent tool to achieve these goals. Whatever the content, it's useful to follow the standard 20/80...

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February 15, 2018

Internal communication: Trends to act on in 2018

Strong company culture is a significant strategic advantage and a driving force in achieving your business goals. Developing and strengthening a business culture is a long-term process with the right tools and channels in place. Your mission, values, and goals should be communicated in an...

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January 24, 2018

Illustrator Jens Flesjå: The craftsman

«I've never been after the credentials. I draw and paint. I have no relation to the concept of being an artist. In that sense, I'm closer to a craftsman than an artist."

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August 30, 2017

How to simplify information with explainer video: The Zoaring Style

In our eyes, explainer videos are a communication tool. It is the final result of cooperation with our customers. Whereas, simplicity and engagement are the main objectives in creating an explainer video that can be used for presenting a product or service, strengthening a brand, building a...

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August 23, 2017

5 reasons why your company needs a marketing scribe video

On an average, the attention span online is 8 seconds, which is a second shorter than a goldfish. As a digital marketer, your main goal for these 8 seconds is to raise awareness of your brand and clarify the value of the product or service.

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June 7, 2017

Business storytelling technique: The art of subtraction

The Zoaring team is an expert at business storytelling via scribe videos — subtracting the most relevant pieces of information and making it understandable to a wide range of audiences. But what skills and mindset do you need to simplify information for scribe videos for business?

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