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Change management

October 11, 2018

4 reasons to spend your 2018 communication budget on explainer videos

Every year you set up a budget for both external and internal communication, a financial plan for marketing your services and products that create value for your customers, and another one for improving communication within your company. You continuously evaluate your efforts, analyse the ROI...

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October 4, 2018

Public sector: Our 6 latest explainer videos

Explainer videos, whether scribe videos or animations, have proven to be very successful when explaining complex ideas, concepts or changes in the public sector. They are often used to present the work of governmental institutions, engage residents, and spread the word about public services. We...

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August 23, 2018

5 latest explainer videos for the energy industry

At Zoaring, we have a broad client portfolio. We help many different companies simplify their message — startups, medium-sized businesses, big corporations,  and  of course, governmental institutions. Some of our customers are in the energy sector. These are often power-related businesses,...

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May 25, 2018

Tips for Facebook: How to promote your explainer video?

Many things impact the success of your Facebook video campaign. Of course, your content has to be easy to comprehend as well as presented in an easy and engaging way. Explainer videos are an excellent tool to achieve these goals. Whatever the content, it's useful to follow the standard 20/80...

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March 15, 2018

Explaining GDPR: What it is and why it is important

Although the GDPR, the General Data Protection Regulation (full text), has quickly become a buzzword, do you really know what it involves and what will be the consequences for not complying with the new regulation? Let's look at the GDPR a little closer.

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February 15, 2018

Internal communication: Trends to act on in 2018

Strong company culture is a significant strategic advantage and a driving force in achieving your business goals. Developing and strengthening a business culture is a long-term process with the right tools and channels in place. Your mission, values, and goals should be communicated in an...

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January 24, 2018

Illustrator Jens Flesjå: The craftsman

«I've never been after the credentials. I draw and paint. I have no relation to the concept of being an artist. In that sense, I'm closer to a craftsman than an artist."

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August 30, 2017

How to simplify information with explainer video: The Zoaring Style

In our eyes, explainer videos are a communication tool. It is the final result of cooperation with our customers. Whereas, simplicity and engagement are the main objectives in creating an explainer video that can be used for presenting a product or service, strengthening a brand, building a...

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June 7, 2017

Business storytelling technique: The art of subtraction

The Zoaring team is an expert at business storytelling via scribe videos — subtracting the most relevant pieces of information and making it understandable to a wide range of audiences. But what skills and mindset do you need to simplify information for scribe videos for business?

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June 7, 2017

What role do explainer videos play in your video marketing strategy?

You don’t have to follow digital marketing trends 2017 or be an experienced business executive in order to see that the interaction between companies and their customers has changed significantly in the last decade. The variety of products and services has never been wider, and the interaction...

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