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Products and services

How to prepare a sales presentation for a product or service

June 8, 2017

There are many tips and tricks on how to prepare a sales presentation for a product or service. You want a presentation that would keep your target audience engaged and that will help you achieve your sales objectives. Here are some points that are useful to keep in mind when preparing to present your new product or service.

Focus on what you say

Very often new projects or services may seem complex and hard to understand. Extensive terminology and complicated processes make it difficult for the audience to remain attentive and efficiently perceive information. It is crucial to keep the learning process effective. For both internal and external communication, simplicity is the key to getting your message through. Sometimes companies are too familiar with the topic and find it hard to simplify their ideas, concepts and process. In these cases, it’s better to outsource the simplification process. Simplification specialists will help distill the essence.

Pay attention to how you say it

Of course, what you say is essential in preparing a sales presentation for a product or service. However, the way you present your information also plays an important role. There are many methods, techniques and tools that can help you keep your audience interested and engaged. Scribe videos are one of the most recent trends that have been gradually making a place for themselves on the market monopolised by well-styled animated slides.

Short innovative videos in scribe format make it easier to communicate the message to customers, external partners, suppliers as well as employees. They are fun and easy to comprehend.

Your target group wants solutions, not features

In order to prepare a sales presentation for a product or service that meets your objectives, it’s important to remember that your customers are more interested in the solution of their problem than in the amazing features of your product.

How will we solve their problem? How to help them achieve their goal in a shorter timeframe and with less effort? How to minimise the risk and increase the value? With this mindset you will be able to maintain the attention of your potential customers.

If you take these tips into consideration and put them into practice, you will be able to prepare a sales presentation for a product or service that will bring you sales and more business.

Zoaring's sales team has put together a list of questions that would help you prepare for a sales presentation. If you can answer “Yes” to the following questions, you are well prepared to sell your product or service.

 Download checklist