On an average, the attention span online is 8 seconds, which is a second shorter than a goldfish. As a digital marketer, your main goal for these 8 seconds is to raise awareness of your brand and clarify the value of the product or service.
This is one of the key reasons why explainer videos have gained such a strong position in the video market. Many businesses use them to introduce their company, explain their offer and show potential customers how their product or service can help solve their problem and satisfy their need. Short and engaging scribe videos are perfect for explaining complex concepts and complicated processes.
Here are 5 reasons why your company needs a marketing scribe video:
1. Showcase your offer
A marketing explainer video gives you the possibility to explain what your company does best. With concise wording and engaging visuals, scribe videos clarify how your product or service helps the potential client meet their needs. This is where it’s a good idea to use creative metaphors, symbolism and humour. Scribe videos do not only explain complex ideas, but also grab the attention of new customers. 9 out of 10 customers say that product videos help them make the decision of whether to buy or not to buy a certain product.
2. Explain the company structure and culture
Explainer videos give an outstanding opportunity to showcase your mission, vision and value to the target audience. With scribe video, the viewers are able to understand your brand’s personality and what your company stands for. Scribe videos bring insight to the company’s working environment, management style and the relationship between coworkers.
3. Improved search ranking and boost conversion
According to the latest improvements in the Google algorithm, one of the key factors that influences your SEO ranking is the time users spend on your page. Explainer videos are not only engaging content but also a great way boost up SEO of your landing page. By adding video content to our website, you enhance your click-through rates. In addition, videos improve your conversion rates. According to HubSpot, 39% of decision-makers, who have watched a branded video, get in touch with a vendor. All in all, it’s a win-win situation.
4. Grow reach
Scribe videos have the potential of reaching a much wider target audience than traditional online content marketing. According to Forbes, 59% of decision-makers prioritize watching a video in comparison to reading an article or a blog post. Although there is no set formula for making a viral video, with a proper strategy the links to your engaging explainer video will multiply.
5. Competitive edge
Cisco reports that video traffic will take over more than 80% of all web activity by 2021. For those companies that are not including video into their marketing plans, this means losing a competitive edge and weakening their grip of the market share. If you intend to maintain and strengthen your presence within your industry, make sure you are able to communicate your offer in an engaging and understandable way. An explainer video on your homepage that can be easily shared on social media is a smart addition to your marketing strategy.
Simplicity is the key to strengthening a brand, building a stronger corporate culture and engaging with new or existing customers. At Zoaring, 2/3 of the production of a scribe video consists of simplifying information. This is something we are experts in.
We have put together a simple PDF guide on how we at Zoaring simplify information that the client provided us with on the first creative meeting. We call this process "the Subtraction Challenge". Check out what the simplification process entails and the steps that copywriter takes in order to distill the essence from the information "overload".
Here are also some case studies on how companies used an explainer video for their marketing and sales purposes: