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Blog

May 25, 2018

Tips for Facebook: How to promote your explainer video?

Many things impact the success of your Facebook video campaign. Of course, your content has to be presented in an easy and engaging way. Explainer videos are an excellent tool to achieve this first goal. Whatever the content, it's useful to follow the standard 20/80 rule — spend 20% of your...

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April 25, 2018

Preparing for ONS 2018: 7 tips for visual communication

Each company has its approach to preparing for ONS, one of the major energy exhibitions taking place August 26-30 in Stavanger. However, it's important to learn from each other, the good and the bad. Here is an overview of the good communication practices that you should keep in mind:

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March 15, 2018

Explaining GDPR: What it is and why it is important

Although the GDPR, the General Data Protection Regulation (full text), has quickly become a buzzword, do you really know what it involves and what will be the consequences for not complying with the new regulation? Let's look at the GDPR a little closer.

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February 15, 2018

Internal communication: Trends to act on in 2018

Strong company culture is a significant strategic advantage and a driving force in achieving your business goals. Developing and strengthening a business culture is a long-term process with the right tools and channels in place. Your mission, values, and goals should be communicated in an...

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January 24, 2018

Illustrator Jens Flesjå: The craftsman

«I've never been after the credentials. I draw and paint. I have no relation to the concept of being an artist. In that sense, I'm closer to a craftsman than an artist."

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August 30, 2017

How to simplify information: The Zoaring Style

In our eyes, scribe videos are a communication tool. It is the final result of cooperation with our customers. Whereas, simplicity and engagement are the main objectives in creating a scribe video that can be used for presenting a product or service, strengthening a brand, building a strong...

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August 23, 2017

5 reasons why your company needs a marketing scribe video

On an average, the attention span online is 8 seconds, which is a second shorter than a goldfish. As a digital marketer, your main goal for these 8 seconds is to raise awareness of your brand and clarify the value of the product or service.

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July 25, 2017

Explanatory scribe video: "Vince XL" Case study

Vince is a strong player on the M3 market with competence in M3 consulting, usability and architecture. The company was founded in 2010 by former senior consultants and developers, who have been working with M3 for decades. Vince's main aim is to transfer their business knowledge into value for...

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June 23, 2017

Environmental explainer video: "REMA 1000 Palm oil" Case study

REMA 1000 is a multinational supermarket chain with more than 440 supermarkets in Scandinavia. The chain has a strong corporate social responsibility policy, which focuses on sustainability and environmentally friendly solutions to manufacturing and selecting products for its stores.  

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June 8, 2017

How to prepare a sales presentation for a product or service

There are many tips and tricks on how to prepare a sales presentation for a product or service. You want a presentation that would keep your target audience engaged and that will help you achieve your sales objectives. Here are some points that are useful to keep in mind when preparing to...

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