With the tempo of society increasing rapidly the latest years being a HR manager, marketing director or Head of communications hasn’t been easy.
Adapting to changing behaviour and content tolerance in target groups requires a new skill set: Saying what you need to say in the least amount of time. According to a recent study from the National Center for Biotechnology Information (1.1.2014), the average attention span in 2013 is 8 seconds, down from 12 seconds in 2000. On a more funny note, the average attention span of a goldfish is 9 seconds.
This means that in essence, we have a huge task of communicating efficiently when our customers and employees are being distracted all the time. An additional interesting takeaway from the study is that the average length watched of a single internet video is 2,7 minutes. This means that
your whole video value proposition has to fit into a timeframe less than your local televised weather forecast.
But getting a 30 page document into a small three minute video is minefield of information. A famous movie saying is «Less is more», but how? This is where quality simplifying becomes crucial.
We believe excellence in simplifying directly correlates with increased understanding and more efficient use of company resources. And while attention spans decreases worldwide, the winds of easier understanding are blowing with increasing strength.