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Blog

August 30, 2017

How to simplify information: The Zoaring Style

In our eyes, scribe videos are a communication tool. It is the final result of cooperation with our customers. Whereas, simplicity and engagement are the main objectives in creating a scribe video that can be used for presenting a product or service, strengthening a brand, building a strong...

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August 23, 2017

5 reasons why your company needs a marketing scribe video

On an average, the attention span online is 8 seconds, which is a second shorter than a goldfish. As a digital marketer, your main goal for these 8 seconds is to raise awareness of your brand and clarify the value of the product or service.

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July 25, 2017

Explanatory scribe video: "Vince XL" Case study

Vince is a strong player on the M3 market with competence in M3 consulting, usability and architecture. The company was founded in 2010 by former senior consultants and developers, who have been working with M3 for decades. Vince's main aim is to transfer their business knowledge into value for...

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June 23, 2017

Environmental explainer video: "REMA 1000 Palm oil" Case study

REMA 1000 is a multinational supermarket chain with more than 440 supermarkets in Scandinavia. The chain has a strong corporate social responsibility policy, which focuses on sustainability and environmentally friendly solutions to manufacturing and selecting products for its stores.  

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June 8, 2017

How to prepare a sales presentation for a product or service

There are many tips and tricks on how to prepare a sales presentation for a product or service. You want a presentation that would keep your target audience engaged and that will help you achieve your sales objectives. Here are some points that are useful to keep in mind when preparing to...

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June 7, 2017

How to explain a complex idea: Case study "Kreftforeningen"

Kreftforeningen (The Norwegian Cancer Society) is one of the largest organisations in Norway representing those, who have been affected by cancer. In 2015, the organisation had 113 000 members, 25 000 volunteers and 190 employees dedicated to supporting those affected by the disease and...

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June 7, 2017

Business storytelling technique: The art of subtraction

The Zoaring team is an expert at business storytelling via scribe videos — subtracting the most relevant pieces of information and making it understandable to a wide range of audiences. But what skills and mindset do you need to simplify information for scribe videos for business?

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June 7, 2017

What role do scribe videos play in digital marketing?

You don’t have to follow digital marketing trends 2017 or be an experienced business executive in order to see that the interaction between companies and their customers has changed significantly in the last decade. The variety of products and services has never been wider, and the interaction...

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June 7, 2017

Company explainer video: "Kartverket" Case study

In Norway most people have heard about Kartverket. At the same time — a lot of people don't really know what it is they actually do, and how their work affects us in our daily lives. They had a PowerPoint presentation that tried to explain what Kartverket is all about, but it was long and not...

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June 7, 2017

Sales and marketing through social media — are you good at it?

We don't need to travel more than 10 years back in time to see a completely different world of communication. If you wanted to reach a big audience with your message, you had to use mass media such as TV, newspapers, magazines and radio. In most cases, using these platforms is expensive and...

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